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LEARN ABOUT US
The Marikina Shoe Industry Development Office or MASIDO is one of the departments in the Marikina City Hall that oversees the entire Marikina Footwear & Leathergoods Industry.
MASIDO is mandated to promote, enhance, institutionalize & spearhead the full development of the Footwear & Leathergoods Industry.
MASIDO plays a vital role in formulating strategies, plans, programs & regulatory & mitigating measures related to the development of the Footwear & Leathergoods Industry in Marikina. Established in 2011, Marikina Shoe Industry Development Office is located in Marikina City Hall, Shoe Avenue, Sta. Elena, Marikina City 1800.
OUR VISSION
A horizontal integration of all constituents involved in the city’s Footwear & Leathergoods Industry.
An empowered Footwear & Leathergoods Industry that is the core & capital of the Philippine Footwear & Leathergoods Industry.
A reputation in the global market as the Shoe Capital of the Philippines.
WHAT'S NEXT AT
MASIDO TEAM
INDUSTRY IMPACT PROJECTS:
-Continuous support for the K12 Footwear Technology Class for the Grades 11 and 12 at the San Roque
National High School, Marikina High School and Sta. Elena High School.
-Continuous support for the Marikina Polytechnic College’s creation of a Footwear Engineering Course.
-The Behind Bars Project.
-The establishment of a Footwear Standardization as the Technical Committee 67 under the Philippine
Bureau of Standards under the DTI.
PROMOTION AND MARKETING PROJECTS:
-2017 Marikina City Shoe Festival Bazaar.
-Preparations for the Marikina Trade Center.
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INDUSTRY & SOCIAL IMPACT PROJECTS
behind bars
project
MERALCO BIZ PARTNER
THE LATEST LOWDOWN
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SOME FOOTWEAR BUSINESS NEWS...
The Philippine Footwear market is expected to maintain strong growth rates over the forecast period, with the category set to increase in value at a CAGR of 6% at constant 2016 prices to reach PHP136.6 billion in 2021. As a vital extension and expression of one’s social status and fashion sense, footwear is set to continue experiencing strong growth as disposable income levels are likely to continue rising over the course of the forecast period. Increasing image consciousness coupled with the increasing desirability of some footwear brands is set to encourage consumers to trade up to brands that are deemed to be higher in quality and this is also set to benefit the category during the forecast period.
CONTACT US!
Address:
Marikina City Hall, Shoe Avenue,
Sta. Elena, Marikina City 1800
Email:
Phone:
02 646 6451, 0995 630 1573
My Channel
My Channel
Demonstration of Scientific Footwear Pattern Making to Industrial Design students of PWWU 1
Demonstration of Scientific Footwear Pattern Making to Industrial Design students of PWWU 2
Inspiring the Pilot Class of the Footwear Technology for Grade 11 at San Roque National High School 1
