The Marikina Shoe Industry Development Office
Welcome to the Marikina Shoe Industry Development Office!
WHY WAS MASIDO CREATED?
MASIDO is mandated to promote, enhance, institutionalize & spearhead the full development of the Footwear & Leathergoods Industry.
MASIDO plays a vital role in formulating strategies, plans, programs & regulatory & mitigating measures related to the development of the Footwear & Leathergoods Industry in Marikina.
Our VISION
A horizontal integration of all constituents involved in the city’s Footwear & Leathergoods Industry.
An empowered Footwear & Leathergoods Industry that is the core & capital of the Philippine Footwear & Leathergoods Industry.
A reputation in the global market as the Shoe Capital of the Philippines.
Our MISSION
In fulfillment of this vision, the office will consistently develop & administer strategies, oppurtunitites, programs & facilities centered to promoting the Marikina Shoe & Leathergoods Industry not only for economic advancement but also for its cultural & historical relevance.
Our LOCATION
Marikina City Hall, Shoe Avenue, Sta. Elena, Marikina City 1800
To help you locate us faster, here's our location map
Our office is temporarily located at the Public Information Office or PIO.
We are open from 8:00 am – 5:00 pm. Monday to Friday.
CONTACT Us At
Gmail: marikinashoeindustry@gmail.com
Facebook page: Marikina Shoe Industry Development Office
Like our Facebook page & follow our stories.
Instagram: @masidoteam
ORGANIZATIONAL CHART
WHAT WE DO IN MASIDO – our services
We do not sell footwear at MASIDO, rather we at MASIDO promote & market the Marikina Footwear & Leathergoods Industry's quality products such as:
1. Footwear:
a. Ballet flats, school shoes, slipons
b. Sandals
c. Derbies & Oxfords
d. Moccasins, driving shoes, Topsiders
e. Men’s & ladies’ dress shoes
f. Sneakers
g. Industrial shoes
h. Military & security guard shoes
2. Leathergoods & accessories:
a. Bags
b. Wallets
c. Coin purse
d. Belts
e. Key fobs, etc.
2. Raw material supply companies such as:
a. Synthetic uppers & linings
b. Cow, kid, Sheep leather & skins such as calf, pig & snake
d. Leather for outsoles
e. Accessories & hardwares
f. Adhesives
g. Outsoles, EVA & PVC
h. Tools & machines
3. Allied services involved in footwear & leathergoods manufacturing
like:
a. Sole finishers
b. Heel makers
c. Wedge makers
d. A la moda
e. Cutting services
f. DTI-Shared Service Facility
g. Professional Pattern Makers
3. Business Matching Program
Where we match interested entrepreneurs who would like to put
up their own footwear retail business with the appropriate
manufacturers who could most likely supply their requirements.
4. MASIDO is now becoming the center for students’ research for studies
regarding the Marikina Footwear & Leathergoods Industry status.
5. Provision of guidance & mentorship to students who are:
- Doing their thesis regarding the Marikina Footwear Industry.
- Creating their footwear prototypes.
6. Apprenticeship Program for students & entrepreneurs.
This program is still under development & will be available soon.
7. Coordination with different schools to create a Footwear Engineering
course in the Philippines.
8. Implementation of Impact Projects:
- Outreach to the “Silong-silong na gawaan”.
- BJMP x Rotary Club Marikina West x MASIDO
9. Promotion & marketing of the Marikina Footwear & Leathergoods
Industry through marketing & sales activities such as the Marikina's
a. Sapatos Festival
b. Back to School Bazaar
c. The Philippine Footwear & Leathergoods Trade Show
10. Curation & incubation of different manufacturers & their brands.
11. Trainings:
a. Footwear Product Knowledge Training
b. Customer Service Training
c. Footwear Pattern Making: Applied Footwear Design 1,2 & 3
d. Leathergoods Pattern Making
e. Photography Class
OUR INDUSTRY PARTNERS
1. Department of Trade & Industry
2. Department of Science & Technology
3. Department of Labor & Employment
4. Philippine Chinese Chamber Inc.
5. Filipino-Chinese Chamber of Commerce, Inc.
6. MERALCO
7. Bureau of Internal Revenue
8. Marikina Business Processing & Licensing Office
9. MarikinaTourism Department
10. Marikina Trade Office
11. Marikina Shoe Museum
12. Marikina Public Library
13. Marikina Polytechnic College
14. San Roque National High School
15. Marikina High School
16. Pamantasang Lungsod ng Marikina
17. Philippine Footwear Federation Inc.
HOW TO BECOME A MEMBER OF MASIDO:
Your company must be officially registered in Marikina & has complied with the requirements set by the Marikina BPLO & Planning to enjoy the benefits of being a MASIDO member.
Membership is free, but submission of updated permits & documents should be submitted periodically.
- Your business license must be updated yearly.
- Your payments at the Marikina BPLO must be updated.
All requirements shall be submitted to the office of MASIDO & subject for approval.
WHAT ARE THE BENEFITS OF BECOMING A MEMBER OF MASIDO?
- You can join the bi-annual bazaar activities hosted by the Marikina City Government, namely the Back to School Bazaar & the Sapatos Fest Bazaar.
- You will become part of the roster of manufacturers that we can match whenever there are clients looking for suppliers.
- You can attend free trainings conducted by the Marikina Shoe Industry Development Office.
Do you have questions or concern regarding the Marikina Footwear & Leathergoods Industry?
Start by messaging us & we will do our best to address your queries.