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The Marikina Shoe Industry Development Office or MASIDO is one of the departments in the Marikina City Hall that oversees the entire Marikina Footwear & Leathergoods Industry.
MASIDO is mandated to promote, enhance, institutionalize & spearhead the full development of the Footwear & Leathergoods Industry.
MASIDO plays a vital role in formulating strategies, plans, programs & regulatory & mitigating measures related to the development of the Footwear & Leathergoods Industry in Marikina. Established in 2011, Marikina Shoe Industry Development Office is located in Marikina City Hall, Shoe Avenue, Sta. Elena, Marikina City 1800.
A horizontal integration of all constituents involved in the city’s Footwear & Leathergoods Industry.
An empowered Footwear & Leathergoods Industry that is the core & capital of the Philippine Footwear & Leathergoods Industry.
A reputation in the global market as the Shoe Capital of the Philippines.
In fulfillment of this vision, the office will consistently develop & administer strategies, opportunities, programs & facilities centered to promoting the Marikina Shoe & Leathergoods Industry not only for economic advancement but also for its cultural & historical relevance.
WHAT'S NEXT AT
INDUSTRY IMPACT PROJECTS:
-Continuous support for the K12 Footwear Technology Class for the Grades 11 and 12 at the San Roque
National High School, Marikina High School and Sta. Elena High School.
-Continuous support for the Marikina Polytechnic College’s creation of a Footwear Engineering Course.
-The Behind Bars Project.
-The establishment of a Footwear Standardization as the Technical Committee 67 under the Philippine
Bureau of Standards under the DTI.
PROMOTION AND MARKETING PROJECTS:
-2017 Marikina City Shoe Festival Bazaar.
-Preparations for the Marikina Trade Center.
THE 2017 Marikina City Shoe Festival is
Come, join the fun & shop your heart out with our
50 manufacturers' footwear, bags & leathergoods
Monday to Thursday - 9 a.m. to 7 p.m.
Friday to Sunday - 9 a.m. to 9 p.m.
INDUSTRY & SOCIAL IMPACT PROJECTS
MERALCO BIZ PARTNER
THE LATEST LOWDOWN
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SOME FOOTWEAR BUSINESS NEWS...
The Philippine Footwear market is expected to maintain strong growth rates over the forecast period, with the category set to increase in value at a CAGR of 6% at constant 2016 prices to reach PHP136.6 billion in 2021. As a vital extension and expression of one’s social status and fashion sense, footwear is set to continue experiencing strong growth as disposable income levels are likely to continue rising over the course of the forecast period. Increasing image consciousness coupled with the increasing desirability of some footwear brands is set to encourage consumers to trade up to brands that are deemed to be higher in quality and this is also set to benefit the category during the forecast period.